CHALLENGE
McGraw-Hill Education, a legacy publishing powerhouse, was navigating its transition from traditional print textbooks to digital-first learning solutions. The challenge was to reimagine how content could be packaged, marketed, and delivered to meet the expectations of students, teachers, and institutional buyers in a rapidly evolving edtech space.
MY ROLE
• Implemented new brand refresh and developed creative campaigns promoting McGraw-Hill’s new suite of digital products and platforms.
• Partnered with product, sales, and design teams to position the company as an edtech innovator, not just a textbook publisher.
• Oversaw development of multimedia marketing content — including thought leadership program, live webinar software and digital campaigns.
• Helped build a content strategy that spoke directly to both educators and students.
THE IMPACT
• Strengthened McGraw-Hill’s reputation as a digital-first learning company.
• Supported sales growth and adoption of new edtech platforms across schools and universities.
• Improved brand perception among educators, showcasing the company as a forward-thinking partner in the classroom.
• Delivered marketing assets that could scale across global campaigns while staying consistent with McGraw-Hill’s trusted identity.
