THE CHALLENGE
People Magazine had one of the most iconic and recognizable assets in publishing: its covers. But as audiences shifted to mobile, social, and digital platforms, static print covers were no longer enough to capture attention or drive engagement. The challenge was to evolve People’s covers into dynamic, digital-first experiences without losing the brand’s iconic identity.
MY ROLE
I was brought on to lead the transformation of static print covers into moving digital experiences. I produced over 200 different covers from 2000-2025. In this role,
• Partnered with editorial, design, and marketing teams to reimagine how People’s covers could live on digital platforms.
• Directed the creation of motion covers, animated elements, and interactive assets optimized for mobile and social channels.
• Ensured design integrity, maintaining the instantly recognizable People style while pushing it into new formats.
• Coordinated with distribution and affiliate partners to adapt these new covers for promotional use.
THE IMPACT
• Strengthened People’s position as both a cultural authority and a marketing partner for advertisers.
• Enabled the brand to remain competitive during the print-to-digital transition by offering flexible content packages.
• Helped sustain high circulation and ad revenue, while expanding People’s visibility in digital affiliate campaigns.
